Jacob Ackerman

Research first, creative second.

I spend most of my time before anything gets made. Reddit threads, TikTok comments, competitor ad libraries, organic content that's already proving what people care about. The creative comes from patterns I find there, not from brainstorming in a vacuum.

Once I have a direction, I test it systematically. Multiple hooks per concept, same adset, different openings. Whatever wins gets iterated on and scaled. Whatever doesn't gets cut fast.

I also build AI systems for creative operations, but that's a different conversation.