Obvira
Baby teething roller — Organic-native creative for Meta
Understanding the audience
Before making anything, we spent time in parenting communities, Reddit threads, and TikTok studying what moms were actually going through with teething. Not surface-level frustrations, the real day-to-day problems: sleep disruption, not knowing what's safe, feeling overwhelmed by conflicting advice. That research shaped everything we made.
The creative approach
Every piece of creative was designed to blend into the feed. If someone scrolling doesn't stop because it looks and feels like content they'd already be watching, it's not going to work. We tested across different formats: educational content, authority figures, relatable parent moments. Multiple hooks per concept, different openings on the same adset, constantly iterating on what resonated. The goal was always the same: communicate how Obvira helps in a way that's easy to digest and actually connects with what these parents are dealing with.
Authority Figure — Winning Creative
Hook 1
Hook 2
Hook 3
Hook 4
Deluxe Baby
Hook 1
Hook 2
Hook 3
Holly Krys
Hook 1
Hook 2
Hook 3
Static Ads
Teething Symptoms
Educational concept
Comfort that grows with your little one
Hook variant
Comfort that grows with your little one
Hook variant
Comfort that grows with your little one
Hook variant
Comfort that grows with your little one
Hook variant
Sleep Trackers
Hook variant
Sleep Trackers
Hook variant
Sleep Trackers
Hook variant
Sleep + Comfort
Lifestyle creative
Sleep + Comfort
Lifestyle creative
Sleep + Comfort
Lifestyle creative
Sleep + Comfort
Lifestyle creative
Checklist
Note-style creative
Checklist
Note-style creative