Project
OneShotMiner
Bitcoin mining hardware — Freelance creative strategy to help scale
Scaling through creative
Brought on as a freelancer to help scale the brand. Studied what was already working, identified winning concepts, and built iterations around them. Tested different hooks and formats to find what moved the needle, then kept pushing on what performed.
Video Ads
Primal 1
Primal 2
Primal 3
Primal 4
Setup
Static Ads

Bitcoin Lottery Ticket
Broad targeting

The Most Interesting Gamble
Broad targeting

Your First Solo Miner
Broad targeting

How Solo Mining Works
Winner

Solo Mining How It Works
Winner

Solo Mining In Three Parts
Winner

Insert 1W To Play
Second winner

Insert 5 Minutes To Play
Second winner

Only 11¢ A Month
Second winner

Insert 1W To Play
Iteration

Insert 5 Minutes
Iteration

Only 11¢ A Month
Iteration