Project
OneShotMiner
Bitcoin mining hardware — Freelance creative strategy to help scale
Scaling through creative
Brought on as a freelancer to help scale the brand. Studied what was already working, identified winning concepts, and built iterations around them. Tested different hooks and formats to find what moved the needle, then kept pushing on what performed.
Video Ads
Primal 1
Primal 2
Primal 3
Primal 4
Setup
Static Ads
Bitcoin Lottery Ticket
Broad targeting
The Most Interesting Gamble
Broad targeting
Your First Solo Miner
Broad targeting
How Solo Mining Works
Winner
Solo Mining How It Works
Winner
Solo Mining In Three Parts
Winner
Insert 1W To Play
Second winner
Insert 5 Minutes To Play
Second winner
Only 11¢ A Month
Second winner
Insert 1W To Play
Iteration
Insert 5 Minutes
Iteration
Only 11¢ A Month
Iteration